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COMMUNICATION7 MIN READ

Communicating Under Time Pressure for Client Retention

To effectively communicate a revised offer to a client within a tight deadline.

{"problem":"A key client, currently generating $50,000 annually, is unhappy with service response times and is considering switching to a competitor. The manager must call them within 24 hours to propose a revised contract that includes 24/7 support for an additional $10,000 per year, aiming to retain the account.","pitfall":"Novices often focus too heavily on justifying the cost of additional services, neglecting to clearly articulate how these changes directly address the client's concerns and enhance their value. This can lead to misunderstandings and failed negotiations.","steps":[{"label":"Step 1: Identify Client's Core Issue","calculation":"Client's dissatisfaction = slow response times","annotation":"Recognising the client's main issue allows for targeted…

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