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DECISION-MAKING6 MIN READ

Nestlé's Shift to Decentralized Decision-Making

Empower teams to make local decisions for faster responses.

{"company":"Nestlé","sections":[{"label":"Situation","title":"The problem","body":"In 2021, Nestlé faced a significant delay in product launches, with only 30% of new products hitting the market on schedule. This resulted in a potential revenue loss of £200 million annually and hampered their competitive edge in the fast-moving consumer goods sector."},{"label":"Decision","title":"What they did","body":"Instead of relying solely on centralised approval processes, Nestlé implemented a decentralized decision-making model allowing local teams to make key choices regarding product development and marketing strategies. This shift empowered teams in various regions to respond more quickly to market demands and consumer preferences."},{"label":"Outcome","title":"The result","body":"As a result, product launch success rates increased dramatically to 70%…

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