Netflix's Shift to Data-Driven Decision Making

{"company":"Netflix","sections":[{"label":"Situation","title":"The problem","body":"In 2016, Netflix faced a stagnation in subscriber growth, hitting only 1.5 million new subscribers in Q2, far below the projected 3 million. This was critical as competition from new streaming services loomed, threatening market share."},{"label":"Decision","title":"What they did","body":"Instead of relying solely on traditional content decisions driven by gut instinct, Netflix leveraged extensive viewing data to inform their programming strategy. They decided to focus on producing shows based on viewer preferences, such as investing heavily in original content like 'Stranger Things', which was based on genre data and audience insights."},{"label":"Outcome","title":"The result","body":"As a result, Netflix saw a surge in subscriber growth,…

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