A Funnel Drop-Off Is a Symptom, Not a Root Cause
Separate funnel diagnosis from root-cause diagnosis.
The funnel tells you where to look, not what to believe. A visible cliff on a chart has emotional power. That is useful and dangerous. The danger is mistaking a located problem for an explained problem. The best teams use funnels in sequence: leak first, segment second, explanation third. That sequence shrinks the space of plausible stories before engineering time gets spent. Diagnose the transition Say “connected source to first report is leaking,” not just “activation is weak.” Specific transitions create better investigation. Segment before fixing A universal leak suggests broad friction. A concentrated leak suggests a local problem such…
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