CUSTOMER-RETENTION5 MIN READ
A New Cohort Drops at Week Six
Select the strongest first response to an early cohort retention dip.
The strongest move uses cohort logic correctly: find the common milestone or handoff at the age where the line bends, then act before more accounts cross it. Discounting now is weaker because it treats a process leak like a commercial problem. Waiting is weaker because cohort analysis only helps if it buys earlier action. Blanket executive escalation is weaker because it spends attention before the specific mechanism is clear.
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