AB-TESTING5 MIN READ
Dialogue: "But It Is Statistically Significant"
Communicate why a statistically significant lift may still be too small to ship.
Dana D General Manager 1 Evidence 2 Size 3 Action Executive readout 20 sec The green p-value Dana: "It is p=0.009. Why are we not shipping?" This is where teams either overfit the p-value or teach the business how to use it well. 2.4M visitors +0.02 pp absolute lift
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