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ACCOUNT-BASED-MARKETING5 MIN READ

Sort Fit, Intent, and Change Signals

Classify account evidence into fit, intent, and change-signal buckets.

Fit signal Intent signal Change signal Uses the exact ERP stack that your strongest customers already use successfully. Three stakeholders from the same account viewed implementation and pricing pages this week. Appointed a new VP of operations after announcing a site consolidation program. Matches your ideal employee-count and regional coverage profile. Downloaded a role-specific buyer guide after attending a category webinar. Raised new funding to expand into two additional markets this quarter. sort buckets score chips common-trap callout

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