Access Copy Battlecards
Respond to access-copy objections with concise, practical rationale.
Captions "Only a few people need captions." A launch video is going to all employees. Your line "Captions help deaf employees, people in noisy spaces, and non-native speakers. Let's publish reviewed captions with the video." Do not frame captions as a special favor. It names the access need and the broader benefit. Alt text "The chart is obvious from the image." A performance chart is in an email. "The key message should be available without seeing the image: revenue rose 12 percent, with renewals driving most growth." Do not write alt text as "chart image"; convey the purpose. It makes…
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