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ACCOUNT-MANAGER-SKILLS5 MIN READ

Commit to a Three-Line Renewal Prep

Create a three-line prep note before a renewal negotiation.

Draft a three-line renewal prep note: our BATNA, their likely BATNA, and three tradable issues beyond price. Use this for a real account where renewal terms, discounting, payment timing, scope, or support commitments are in play. Account: ____ Our BATNA if no agreement: ____ Their likely BATNA: ____ Reservation package / walk-away line: ____ Three tradable issues beyond price: 1) ____ 2) ____ 3) ____ First question I will ask before responding to a concession request: ____ We will check whether you tried this in a real account within three days. A renewal account where procurement is pressing for a…

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