Quick Reference: RACI for Account Promises
Recall RACI roles to keep customer promises owned.
Ownership map RACI What does RACI stand for? Customer update What is the most important RACI role to clarify for a customer-facing promise? Accountable: the single person or function answerable for the outcome. Multiple helpers can be responsible, but accountability cannot be blurry. Promise clarity Which update sounds owned? Customers do not need every internal detail; they need credible ownership. Objection “Why can’t you just own the whole thing?” Your line “I own the customer communication and escalation path. Product owns the release decision, so I will bring you their committed answer by Friday.” Do not claim technical ownership you…
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