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ACCOUNT-PLANNING5 MIN READ

Walk a Stalled Expansion to the Real Cause

Diagnose a stalled expansion by tracing symptoms to root cause and next action.

Stalled expansion Luma Hotels still likes the analytics idea, but legal has not started and the regional VP has gone quiet. The forecast is stuck because the plan is treating a symptom as the cause. Root-cause coaching Five Whys + GROW Ask why until the stall becomes specific, then use GROW to define goal, reality, options, and will. Push Can you nudge Legal again? The account team moves from chasing to diagnosing. If the next action does not address the root cause, it is just another nudge. 01 Diagnose 02 Respond 03 Fresh try Diagnose the stall first choice

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