Stop Confusing Activation With Configuration
Separate configuration tasks from activation milestones in onboarding.
Configuration makes the product usable; activation makes it worth using. What the framework says Customer activation milestone framework matters because it turns a fuzzy PLG complaint into a sequence of user-stage questions. In this case, the real job is to separate configuration completion from the first meaningful product win. The framework works by forcing the team to name the value milestone, the behavior that proves movement, and the stage transition that should happen next. That keeps the team from treating a dashboard event as success just because it is easy to count. It also exposes why many PLG programs stall:…
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