ACTIVITY-BASED-COSTING5 MIN READ
Price the Service Promise, Not the Emotion
Frame customer profitability findings as service-design and pricing choices.
Priya PS Sales director 01 Reframe 02 Options 03 Renewal The defensive account review 20 sec Customer ABC Priya says the model makes her best relationship look like a problem. If the conversation becomes blame, nobody changes the service promise. $3.1M account revenue 62% cost from rush and custom work
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