Build the Coalition Before the Broadcast

timeline Before the launch The deck is ready, but influential leaders have not internalized the tradeoff. Change communication without coalition creates public agreement and private vetoes. Kotter sequence Urgency -> coalition -> barriers Adaptive change needs a social system that can carry it, not just a broadcast that describes it. Broadcast first fast but brittle A change people can see leaders carrying together. People do not just hear the change; they inspect who is carrying it. 01 Urgency 02 Coalition 03 Barrier Create urgency

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