PRODUCT-OPERATIONS5 MIN READ
ADKAR for Launch Process Adoption
Use ADKAR to diagnose and address resistance to a new product launch process.
Leah L Enablement Lead A Awareness D/K Desire/Knowledge A/R Ability/Reinforcement Process bypass 20 sec Launch intake resistance Teams keep bypassing the new launch intake process and using Slack, old checklists, and side conversations. Product Ops needs adoption, not compliance theater. 3 bypass channels 1 enablement partner skeptical
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