SENIOR-MANAGEMENT5 MIN READ
ADKAR Starts With Awareness
Select a change message that builds ADKAR Awareness before asking for Desire or action.
ADKAR describes individual change as Awareness, Desire, Knowledge, Ability, and Reinforcement. The sequence matters. Senior leaders often live with the problem for months, then announce the answer and expect immediate commitment. Employees are still trying to understand why the change is needed.
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