Start With the Work, Not the Tool
Frame an AI adoption opportunity around the work outcome, user job, and testable workflow change.
The tool is not the strategy; the work is. A shiny AI demo creates energy, but energy is not adoption. The strategic question is whether a specific role can complete a specific job better inside a real workflow. Jobs-to-be-Done prevents feature-chasing by asking what progress the user is trying to make. Discover the actual work Watch the workflow before naming the AI use case. Where do people wait, copy, retype, reconcile, decide, or ask for help? Where does quality drop because the work spans too many systems? Define the adoption target A usable target names the role, the situation, the…
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