Use-Case Intake That Screens Hype

The steering group has a vague idea: 'Use AI for customer success.' It cannot be prioritized because it lacks a role, job, baseline, risk boundary, and pilot owner. RICE plus Jobs-to-be-Done: score a workflow, not a slogan. Common trap: scoring the idea's excitement before defining the job. This rewards charismatic demos and punishes operational use cases that would produce cleaner adoption evidence. 1. Name the role and job Role: enterprise CSM. Job: prepare a renewal-risk brief before a QBR. JTBD makes the use case concrete enough to observe and test. 2. Add baseline and outcome Current baseline: 45 minutes per…

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