Turn a Buyer Brief Into a Search Plan
Use Jobs to Be Done to guide AI from buyer notes to a useful search plan with tradeoffs.
Buyer consult A buyer says, "I want charm, walkability, and something that just feels right." The filters are vague, but her repeated comments point to remote-work quiet, shorter commute, and room to host her sister twice a month. If you feed only filters into AI, you get more filters. If you feed the buyer's job, you get tradeoffs worth testing. Jobs to Be Done Functional + emotional + social progress Translate buyer notes into the progress the home must create, then let AI help turn that progress into search criteria and showing tests. Filters Beds, baths, price, area Search plan…
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