Run the Fair-Housing Copy Check
Review AI-generated listing and ad copy for fair-housing risk by shifting from people preferences to property facts.
The teach The safer copy move is to shift from people to property. AI often writes familiar real estate phrases. Familiar does not mean compliant. Use this review loop: Highlight language about who the home is for. Replace it with verifiable property or location facts. Remove protected-class proxies and subjective safety claims. Ask for a final plain-language rewrite. The check is not about making copy dull. It is about keeping persuasion on the right object. You can still write vivid copy about morning light, storage, flexible rooms, transit, parks, finishes, and outdoor space. You should not write copy that signals…
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