Choose an Attribution Design
Select an attribution design that fits the risk, data, and rollout constraints of an AI initiative.
Attribution pressure Sales wants fast rollout, Finance wants proof, and the AI coach could influence conversion through behavior and manager attention. The design choice determines whether the result is causal evidence or just a trend line. Attribution ladder Randomized -> phased -> matched -> directional Prefer the cleanest comparison that the business can actually run. Label confidence honestly. Shortcut before-after lift A confidence level attached to the ROI claim. Do not ask a weak design to carry a strong causal claim. 01 Assignment 02 Rollout 03 Comparison Node 1 A marketing team can randomly show an AI-written subject line to…
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