Separate ROI From Proof of Activity
Classify AI pilot evidence by reaction, learning, application, business impact, and ROI.
Strong AI ROI measurement treats proof of interest, proof of use, and proof of value as different things. The ROI Methodology describes a chain of evidence: reaction and planned action, learning, application and implementation, business impact, and return on investment. That chain is especially helpful for AI because early signals are seductive. People try a tool. They like the tool. They generate outputs. None of that yet proves that cost, quality, speed, revenue, or risk changed. Level 1 and 2 keep pilots alive Reaction and learning evidence are not weak. They answer whether the solution is relevant and whether people…
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