Walk the ROI Design
Sequence the key design decisions needed to measure AI ROI credibly.
Pilot pressure The claims pilot is live in two regions, and leadership wants ROI in four weeks. The design choices you make now decide whether the readout will be evidence or anecdote. The measurement walk Benefit -> behavior -> comparison -> value Start with the business benefit, locate the work behavior that creates it, choose the comparison, then define how value will be captured. Shortcut usage -> ROI A pilot that can be evaluated instead of merely described. Design the measurement path before the pilot's story hardens. 01 Benefit 02 Behavior 03 Comparison 04 Value
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