Kano Cards for AI Value
Use Kano categories to distinguish expected AI basics from differentiating AI use case value.
Kano recall KANO What should Kano make you ask about an AI feature? Expected, proportional, delightful, ignored, or disliked. Basic, Performance, Attractive, Indifferent, Reverse AI trust Citation quality: delight or basic? AI trust basics often look boring until they are missing. Objection The AI persona will make the experience feel innovative. Your line Let's test whether users value the persona or whether they value faster, cited, controllable answers. Kano helps us avoid mistaking our excitement for their delight. Treating visible AI as value. It redirects the discussion to user reaction categories. Discovery prompt What question reveals a reverse AI feature?…
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