Recall AIDA prompts and use them to improve display, demo, and checkout messaging.
Core recall AIDA What does AIDA ask your message to do? Move from noticing to doing. Display sign Which sign moves beyond Attention? A good sign tells the customer why to care and what to do next. Interest prompt What question creates Interest during a demo? Where would you use this sound or feature this week? Interest grows when the feature connects to the customer's real context. Action stall I'll watch some reviews first. The customer likes the pedal but hesitates after the demo. Your line Good idea. Before you go, what question do you want the reviews to answer?…
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