AMAZON-SELLING5 MIN READ
Align a PPC Agency With One OKR
Use an OKR to align a PPC agency on profitable growth instead of spend volume.
Mia M PPC agency lead O Objective KR Results C Cadence Budget request 20 sec The moment The agency asks for a 35 percent spend increase before Prime week and shows higher impressions as the main reason. Impressions can grow while profit, rank, or inventory health gets worse. +35% requested budget 13% seller TACOS ceiling
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