Use RACI to clarify ownership in a cross-functional martech workflow.
Marco MS Sales Operations Lead 1 Name drift 2 Assign roles 3 Close loop Ownership drift Lead routing broke twice this month because territory logic changed without matching form and automation updates. The workflow has many contributors but no clear accountable owner for the routing outcome. routing failures this month 4 teams touching the workflow RACI Separate doing, deciding, input, and notification. RACI prevents vague ownership by assigning Responsible, Accountable, Consulted, and Informed roles for each recurring workflow.
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