Build the Executive So-What
Convert analysis findings into a Pyramid-Principle executive recommendation.
An 11-slide funnel analysis must become a six-minute GM recommendation about whether to pause Channel B spend. Pyramid Principle: answer first, then grouped reasons, then evidence The common trap is presenting the analysis in the order you performed it. That makes the executive do the synthesis work during the meeting. Answer first Recommendation: pause Channel B spend for two weeks while the team fixes Campaign Family 3. The top line is an action, not a topic label. It tells the GM what decision is being requested. Group reasons Reason 1: qualified conversion fell 22 percent. Reason 2: payback moved beyond…
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