Classify analytics evidence by whether it is ready to support a decision.
Place each evidence item in the bucket that matches what it can responsibly support. Decision-grade evidence Caveated directional evidence Exploratory hypothesis evidence A/B test with pre-agreed success metric, adequate sample, and stable segment read Dashboard spike with confirmed definition but unknown root cause Three sales calls mentioning the same pricing objection Model score that has not been calibrated on the latest customer cohort Support ticket theme from a small but high-ARR customer group Segment comparison using a fair baseline and agreed denominator Survey verbatims collected after a leading question Cohort trend with clean definitions but only two weeks of post-change…
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