Classify metrics by whether they are inputs, outputs, or guardrails for a decision.
Sort each metric into the role it should play in the growth operating review. Input metric Output metric Guardrail metric Qualified demo requests from target accounts New ARR booked from the campaign cohort Sales-accepted rate for booked demos Number of outbound sequences launched this week CAC payback for accounts acquired through the campaign Onboarding tickets per new customer in the cohort Landing-page experiments shipped this sprint Unsubscribe rate from the campaign audience
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