Translate the Decision Before the Dashboard
Use Goal-Question-Metric to translate a dashboard request into a decision-ready question.
The reframe: the first deliverable is not a chart. It is a decision question. Goal comes first The goal is the business move the stakeholder is trying to make: change pricing, repair onboarding, reallocate marketing spend, prioritize a segment, or escalate an operational risk. Without the goal, the analysis has no anchor. Question turns concern into inquiry A good question is specific enough that data can answer it and practical enough that a leader can act on it. Instead of asking why revenue is flat, ask whether the softness is concentrated in acquisition volume, activation conversion, retention, or expansion. Metric…
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