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PR-AGENCY-MANAGEMENT5 MIN READ

Commit to a Weekly Account Health PDSA Loop

Commit to a small PDSA improvement loop for a PR agency account process.

Run a one-week PDSA test on a recurring PR account process that is causing rework, delay, or quality risk. Choose a live account friction such as late client approvals, unclear pitch-list ownership, duplicate reporting work, weak status prep, or untriaged scope changes. Plan: I predict [small change] will improve [account friction]. Do: I will test it on [account/process] for [time box]. Study: I will check [observable signal]. Act: I will adopt, adapt, or abandon based on what happened. In 3 days, check whether the test ran and what early signal you can study before the next account cycle. Test a…

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