Apply & Commit: Rewrite a Homepage Hero
Commit to rewriting one live homepage or landing-page hero using one-reader, PAS, and benefit-first framing.
Choose a live copy asset where the first screen still sounds broad, feature-first, or audience-averaged. I will rewrite the [homepage hero / landing-page hero / campaign hero] for [one reader]. I will name the problem or promise in the first line, translate the product into a buyer benefit in the second line, and replace the generic CTA with an outcome-led action. The homepage hero for your product still leads with category language instead of a buyer problem. A landing page for a campaign has a broad headline and a generic CTA that does not match the promised outcome. A product-page…
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