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BUSINESS-DEVELOPMENT5 MIN READ

Apply & Commit: Run A BD Evidence Sprint

Commit to a specific business-development action that verifies one risky assumption.

Run a three-day business-development evidence sprint. Choose one live opportunity where the next signal would change your confidence: a strategic account, partner pilot, market-entry test, or expansion wedge. I will test the assumption that ___ by asking ___ to ___ by ___. The signal I will measure is ___. If the signal is weak, I will ___. Ask a champion at a strategic account to introduce the economic buyer tied to the quantified pain. Ask a potential channel partner for three referrals that meet a written ICP and qualification gate. Ask five target accounts in a new segment to commit…

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