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PRODUCT-DISCOVERY5 MIN READ

Commit to three interviews on one live outcome

Commit to running three story-based interviews tied to a single active product outcome.

Schedule and prepare three story-based customer interviews tied to one live product outcome. Choose a real discovery situation such as interviewing first-time admins about “ready to invite,” speaking with recently churned buyers about where value broke down, or talking to project owners about the last time they detected a workspace was drifting. My live outcome is: ___. The customer moment I need to understand is: ___. I will recruit three people who recently experienced that moment by: ___. In the interviews, I will reconstruct the last time it happened by asking about the trigger, the progress they were trying to…

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