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BUSINESS-DEVELOPMENT5 MIN READ

Apply & Commit: Write A Partner Quality Gate

Create a partner referral quality gate that protects focus and conversion.

Write a partner referral quality gate. Use this for a real partner, reseller, integration partner, consultant, or ecosystem contact who could send opportunities into your pipeline. For partner ___, a qualified referral means: segment ___, pain/job ___, required role ___, current workaround ___, and next behavior ___. Referrals that are not a fit: ___. Send a channel partner a one-paragraph referral gate before they introduce more accounts. Rewrite a partner co-selling note so it includes ICP, pain, required stakeholder, and disqualification rules. Review the last five partner referrals and turn the best two patterns into a written gate. When a…

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