Decision Walk: Rescue a Drifting Concept Stage
Recover a concept stage by separating open exploration from decision-ready evidence.
Concept drift The team has more options than evidence. The client is engaged, but every new sketch delays the decision the stage was meant to create. The risk is not too much creativity. The risk is creativity without a closure mechanism. RIBA stage control Decision -> criteria -> evidence Use the stage outcome to decide what must close now, then test options against criteria rather than preference alone. React Make one more option and hope the client chooses. The concept stage becomes a decision workshop, not an option gallery. A stage gate needs a named decision and evidence criteria before…
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