Build the Sponsor Pitch Around Their Job
Use the Value Proposition Canvas to shape a sponsor proposal around sponsor jobs, pains, and gains.
Sponsor pitch The gallery has a benefits menu. The sponsor has a business objective. The proposal only works when those two maps overlap. Exposure is vague. Sponsor value is specific progress for a specific partner. Value Proposition Canvas Jobs -> Pains -> Gains -> Fit Start with the sponsor's job, not your benefit inventory. Then choose gallery assets that relieve a pain or create a gain. Asset list Logo, tickets, posts, reception. Benefits become evidence of fit. The proposal should read like a solution to the sponsor's situation, not a price sheet for gallery visibility. 01 Job 02 Pain 03…
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