REFERRAL-MARKETING5 MIN READ
Ask a Champion Without Pressure
Use Nonviolent Communication to make a specific, voluntary referral request.
Ben B COO and customer champion O Observe N Need R Request Referral conversation 20 sec The moment Ben just said the board packet took two fewer days this month, and Sofia wants to ask for one peer intro. If Sofia turns praise into pressure, the trust cost lands on Ben. 2 days reporting time saved 1 relationship to protect
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