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SLIDE-VISUAL-DESIGN5 MIN READ

Ask for the decision, not the decoration

Use a clarifying line that anchors slide design feedback in the audience decision.

Mei needs to respond to vague slide feedback without turning the slide into decoration. The director says the slide needs to pop. Can you make this feel more executive? fromTop Mei pauses before editing. fromBottom What decision should this slide help the VP make? Strong. It converts taste feedback into audience purpose, which is the basis for assertion, evidence, and hierarchy. I can add stronger color and a larger chart. This jumps to treatment before clarifying the communication job. It may increase noise without improving the message. Do you want it to look more like last quarter's deck? A template…

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