Ask When the Referral Behavior Is Ready
Identify the right moment to ask for a referral by checking motivation, ability, and prompt.
The ask is a behavior, not a favor. Treat it like something the customer must be able to do in a real moment. Motivation Motivation rises after visible value: a saved hour count, a launch that landed, a stakeholder praising the champion, or a renewal conversation that feels good. Do not confuse politeness with motivation. A customer who says they like you may still have no active reason to spend social capital today. Ability Ability is the design surface. Narrow the audience, give a forwardable line, reduce choices, and remove ambiguity about who would benefit. A referral ask that requires…
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