Attendance Is Not Pipeline
Distinguish attention metrics from pipeline metrics in event reporting.
Attendance is evidence of attention, not evidence of commercial impact. Reach tells you whether the invitation worked Registrations, RSVPs, scans, and room attendance are useful because they tell you whether the promise was compelling enough to get someone in the door. They are leading indicators, not proof of revenue. Engagement tells you whether the experience mattered ON24's benchmark lens is helpful here because it separates passive presence from meaningful participation. Polls, Q and A, CTA clicks, session consumption, and on-demand replays show that the topic connected strongly enough for a buyer to spend cognitive effort. Field events create equivalent signals…
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