Decode Stakes Before Style: Quick Reference
Use plain-language audience questions to decide what the audience must understand and do.
What is the first audience-analysis question before drafting? Who must decide, who must execute, and who will be affected? Recipient lists are weaker than role maps. Same facts vs same message Audience analysis usually preserves the same facts while changing order, proof, and action cues. Objection: "Executives only want numbers." Numbers help, but first identify the decision the executive is making and the risk they are weighing. The framework ties proof to the audience job instead of hierarchy stereotypes. RAN Use RAN before writing. same facts same message
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