Find the Job Behind the Audience: Walk the Path
Use Jobs to Be Done to infer the progress the audience is trying to make.
The pressure a renewal deck for an operations buyer One wrong audience assumption can create a week of clarification work. Framework Jobs to Be Done customer progress theory Move from recipient list to role-based communication design. Broadcast Same message, hidden gaps Audience-fit message Different audience roles need different routes through the same facts. Scope the audience First read Priya sees the draft going to executives, managers, and a shadow audience in legal. What should be analyzed first before changing the wording? Choose the emphasis Second read The primary decision maker cares about risk, while implementers care about sequencing and exceptions.…
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