Identify primary, secondary, shadow, and affected audiences before shaping a message.
The pressure a Q3 prioritization memo One wrong audience assumption can create a week of clarification work. Framework Purdue OWL audience analysis: development, reading, and action-stage audiences Move from recipient list to role-based communication design. Broadcast Same message, hidden gaps Audience-fit message Different audience roles need different routes through the same facts. Scope the audience First read Nadia sees the draft going to executives, managers, and a shadow audience in legal. What should be analyzed first before changing the wording? Choose the emphasis Second read The primary decision maker cares about risk, while implementers care about sequencing and exceptions. What…
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