Match the Message to Power and Interest: Quick Reference
Tailor communication depth by stakeholder power and interest instead of sending one version to all.
A sponsor says, "Just send one version to everyone. We do not have time to tailor it." Just send one version to everyone. We do not have time to tailor it. I will keep one source of truth, but route the first paragraph and action box by audience. The CFO needs the tradeoff, managers need the Monday process, and affected teams need what changes for them. This response separates consistency from sameness. Stakeholder analysis does not require inventing different facts; it requires matching emphasis and next action to power, interest, and impact. Do not create conflicting versions Do not let…
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