AUDIENCE-ANALYSIS5 MIN READ
Match the Message to Power and Interest: Say It Live
Tailor communication depth by stakeholder power and interest instead of sending one version to all.
Rina R project sponsor 1 Name audience 2 Find need 3 Choose route Live conversation 20 sec The ask Rina wants Owen to "just clean up" a budget reallocation proposal, but the draft is failing because the audience is undefined. This is where audience analysis has to become a conversation, not a private worksheet. audiences message Teach 90 sec
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