Match the Message to Power and Interest: Sort the Signals
Tailor communication depth by stakeholder power and interest instead of sending one version to all.
Sort each audience signal into the bucket that best fits the framework. CFO who controls final funding and asks detailed ROI questions Manage closely Legal counsel with veto power but low interest in the broader story Keep satisfied Frontline team lead who will answer employee questions every morning Keep informed Newsletter readers who may skim but have no role in the change Monitor Executive sponsor who can unblock resources and wants strategic framing Adjacent team curious about timing but unaffected by the decision Role Need Action
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