Use empathy mapping to catch the gap between what an audience says, thinks, does, and feels.
Rina R project sponsor 1 Name audience 2 Find need 3 Choose route Live conversation 20 sec The ask Rina wants Leah to "just clean up" a rollout announcement for a new expense policy, but the draft is failing because the audience is undefined. This is where audience analysis has to become a conversation, not a private worksheet. audiences message Teach 90 sec
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