Audience Brief Cards for Dashboard Intake
Recall the intake questions and tradeoffs that keep dashboard work audience-centered.
Intake opener What is the first question to ask before metrics? Who is the audience, and what decision should this dashboard make easier? This creates the standard for metric, chart, and layout choices. Scope choice First-version dashboard vs reporting library A dashboard can link to a reporting library, but it should not become one by default. Stakeholder objection Can we include everything so nobody asks for another dashboard? A stakeholder equates completeness with usefulness. Your line We can keep the detail available, but the first screen should answer the decision your audience makes most often. Saying yes to everything makes…
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